Journey
The customer/people/user journey is the starting point to understanding how and where interactions take place and, based on that, what happens to the others. Having this input we can identify values, redesign processes, train, and manage the evidence of the transformation process.
Archetypes
Segmentation and description of the groups of people involved and their characteristics. Having this information we can understand expectations and start designing experiences that will win their hearts.
Measurements
Carrying out data maps and measurements on different occasions and areas to identify where it is necessary to transform the experience and how (changes in processes, channels and/or interactions). These measurements are the key to making before-and-after comparisons to evaluate the outcome of the changes implemented.
Deployment
We transform ideas into action. Plans, projects and working models, everything comes from interpreting the evidence and measurements obtained to design true transformation processes. We help companies transform diagnoses into concrete actions and results for the business.
Change experience
Customized strategies to facilitate the positive and sustained incorporation of changes. We help redefine processes, redesign the role of HR, design and speed up transformation programs, and create a thriving environment to retain talents in the organization.
Functional analysis and development
We complement the teams that develop applications based on user experience (UX) with functional analysis, testing and documentation.
X Governance
Governance model to manage designed experiences and ensure their sustainability. We define how the sector responsible for knowing customers' opinions and working on their experiences with the organization should operate and interact.
HR Enpowerment
Building, relaunching or strengthening the role of HR and its purposes. We work together with the directors of the department and the organization to turn HR into an ally of the business that supports its evolution.
